MCC - Web Content Strategy
Home
Discovery
Who is MCC?
What's Working (Not Working)
Current Site Review
Competitor Review
Goals
Project Challenges
Strategy
Navigation & Structure
>
Final Concept
Concept 1 - Patty
Concept 2 - Linus
Concept 3 - Snoopy
Technology
Content Opportunities
>
Scope for New Content
Suggested Timeline
Key Distinctives
Writing
Workshop
>
Organize
Draft
Prep
Load
Maintain
Voice and Personality
Words We Use (and Don't)
Content Process
Web Content Strategy
Helping MCC set a plan for organizing, creating, and supporting new web content.
Discovery
Phase 1 - February
What do we have? What’s not working? What are other places doing? Discovery unpacks what we've learned so we know how to plan.
Strategy & Structure
Phase 2 - March
How will we structure the site? What opportunities do we have? What are our key distinctives? Strategy sets up our plan for moving ahead.
Web Content Workshop
Phase 3 - April
How do we write for MCC? What does MCC sound like? How do we write for the web?
Content Gathering & Build Out
Phase 4 - May-June
How do we gather the content we need? Who is involved? How do we prep the content for the new website?
Site Maintenance
Phase 6 - September-forever
How do we keep our site running? Whose responsibility is it?