Discovery is the background research that helps us identify a new direction.
Who is MCC? What we heard during intake about who MCC is and what makes the MCC community and its work meaningful.
What's Working (Not Working) What we heard about how the site is currently working or not working. This helps us make sure we keep the good and spot opportunities for improvement.
Current Site Review A master audit of all current site content and some brief analysis about how we can use the results to help us organize and prep content for the new site.
Competitor Review What we learned about content, visuals, and general site design from looking at other websites.
Goals & Audience Who are we trying to reach? What are we trying to accomplish? A brief run down of our audiences and basic goals for the project.
Challenges Every project has challenges so we want to make sure we're identifying and thinking about some of the potential challenges the MCC team will work through.