MCC - Web Content Strategy
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Who is MCC?
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Strategy
Navigation & Structure
>
Final Concept
Concept 1 - Patty
Concept 2 - Linus
Concept 3 - Snoopy
Technology
Content Opportunities
>
Scope for New Content
Suggested Timeline
Key Distinctives
Writing
Workshop
>
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Draft
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Voice and Personality
Words We Use (and Don't)
Content Process
Draft - Web Content Workshop
May
Tips
Write for your audience
Don’t be complex
Show your personality (see
Voice and Personality
and
Words We Use
)
Next steps
Review voice and personality info (
Voice and Personality
)
Update it to best fit MCC before you start writing
Draft - Writing for the Web
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