Here are a few of the key things that make MCC distinct and some of the ways (programs, philosophies, methods of operating) we embody and demonstrate that distinctive.
We’re a community that:
Asks questions and listens for God
We don’t enter a neighborhood, workplace, or community and say “we’re here to serve...here’s what you need.” Instead, we take time to observe, listen, and understand. We ask the question “what’s God already up to here and how can I join?”
A few ways we embody this distinctive:
History and why MCC was started
Missional communities
Park nights
The idea that nobody knows yet what exactly this work will look like
Philosophy of “What is God up to in your space?”
How this affects our web content: For example, when we’re talking about missional communities, let's highlight that it’s about believing God is working everyday and it’s our job to listen and notice first. Help your site visitors to feel intrigued and motivated.
Trains and inspires people to join God’s work
We’re not just a Sunday morning congregation. In fact, we’d prefer to downplay Sundays if it means that we spend more time engaging in what God’s doing around us the other six days of the week. So we offer training and support to help people to do just that.
A few ways we embody this distinctive:
God at Work
Missional communities
Participate and Equip classes
A general sense of invitation to get involved, to act, to start something new
Culture of people wanting to get involved
How this affects our web content: For example, when we’re talking about God at Work, let's highlight that it’s about helping people notice God in their everyday and finding practical ways to engage. Help your visitors feel empowered and hopeful.
Provides genuine care and support through real-people relationships
We also know people run out of steam. People need people. They need support, care, and opportunities to reflect and grow in community. So we also create an atmosphere that let’s people be off their guard and connect in authentic, non-threatening ways.
A few ways we embody this distinctive:
Community time
Huddles
Weekend getaways
Authentic feel, the church isn’t trying to be hip or put on a show
Welcoming for all generations, families, and singles
How this affects our web content: When we're talking about huddles, let's highlight that they’re about building relationships with a close group of people you can rely on for everyday support. Help your site visitors to feel accepted and at home.
Or when we're talking about community time, let's highlight that it's an easy and low-key way to make a first connection. Help your site visitors to feel welcomed and accepted.
MCC certainly has other distinct qualities and examples of how they're being lived out. Feel free to use this as a model to think of your own when you're working on your content.