MCC - Web Content Strategy
Home
Discovery
Who is MCC?
What's Working (Not Working)
Current Site Review
Competitor Review
Goals
Project Challenges
Strategy
Navigation & Structure
>
Final Concept
Concept 1 - Patty
Concept 2 - Linus
Concept 3 - Snoopy
Technology
Content Opportunities
>
Scope for New Content
Suggested Timeline
Key Distinctives
Writing
Workshop
>
Organize
Draft
Prep
Load
Maintain
Voice and Personality
Words We Use (and Don't)
Content Process
Maintain - Web Content Workshop
After you launch
Tips
Create schedules for content that needs frequent updates
Assign owners
Follow your schedules!
Next steps
Determine what content needs frequent updates
Create editorial calendars and assign people who will be part of the updating process
Assign content owners to all remaining pages of site and put days on the calendar for owners to review and make updates
Maintain - Writing for the Web
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