MCC - Web Content Strategy
Who is MCC?
What's Working (Not Working)
Current Site Review
Navigation & Structure
Concept 1 - Patty
Concept 2 - Linus
Concept 3 - Snoopy
Scope for New Content
Voice and Personality
Words We Use (and Don't)
Maintain - Web Content Workshop
After you launch
Create schedules for content that needs frequent updates
Follow your schedules!
Determine what content needs frequent updates
Create editorial calendars and assign people who will be part of the updating process
Assign content owners to all remaining pages of site and put days on the calendar for owners to review and make updates
Maintain - Writing for the Web
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