MCC - Web Content Strategy
Home
Discovery
Who is MCC?
What's Working (Not Working)
Current Site Review
Competitor Review
Goals
Project Challenges
Strategy
Navigation & Structure
>
Final Concept
Concept 1 - Patty
Concept 2 - Linus
Concept 3 - Snoopy
Technology
Content Opportunities
>
Scope for New Content
Suggested Timeline
Key Distinctives
Writing
Workshop
>
Organize
Draft
Prep
Load
Maintain
Voice and Personality
Words We Use (and Don't)
Content Process
What's Working (Not Working)
After listening to a few intake sessions, here are the general thoughts about the current site:
What’s Working
Google is finding the site
People are finding the site
People connect with MCC because of the site
We don't want to lose this stuff! We want to make sure these things still happen with the current site.
What’s Not Working
Doesn’t fully represent what we value and who we are
Contact info is hard to find
No clear direction of how to interact with the site
There’s a lot of text
It's hard to integrate with Community Builder content
Doesn't encourage participation (it's not a great hub)
We could do a better job reflecting the community and connections within the community
We'll want to come back to these when we're working on
strategy
and
generating content
to make sure we're addressing the most important improvements.
Also, here are links to the intake notes:
Leadership Intake - Kelsey's notes (
Google Doc
)
Leadership Intake - Erik's notes (
Google Doc
)
Community Members Intake (
Google Doc
)