MCC - Web Content Strategy
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>
Final Concept
Concept 1 - Patty
Concept 2 - Linus
Concept 3 - Snoopy
Technology
Content Opportunities
>
Scope for New Content
Suggested Timeline
Key Distinctives
Writing
Workshop
>
Organize
Draft
Prep
Load
Maintain
Voice and Personality
Words We Use (and Don't)
Content Process
Web Content Workshop
In the workshop, we talked through 5 main steps of web content production:
1. Organize
April
2. Draft
May-June
3. Prep
June-July
4. Load
July-August
5. Maintain
Starting in September
Download the files (
presentation pdf
) or view the full set of slides:
Writing for the Web - Full
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