Linus brings in warmer language and provides resources that are slightly more focused on first-time visitors.
Global Navigation
Sundays
Community Life
Training
Our Story
Contact
Approach: Uses softer language that makes people feel a little warmer (community, our story). Community Life could contain events, care team, and other activities designed to nurture the lives of community members. Maybe it would have a quick page about groups and how to join one for people wanting to find community but who are not yet ready to get training and lead their own. Downside: Might not be quite as clear as concept 1.
Homepage Toolbox
Events
Sermons
Location
Giving
Approach: Changed this to be a little more focused on resources for first-time visitors. Changed calendar to events since the term is not longer in the global navigation. Downside: Community members must rely on the CCB login at the bottom to get to Directory.
Homepage Process Trio
Join Us on Sunday (links to Sundays)
Build Connections (links to Community Life)
Get Training (links to Training)
Approach: Used clear language to outline a process to guide people through the three engagement levels. Downside: It probably could be a bit more specific to how MCC does ministry.