It's good to identify a few of the potential challenges that will complicate the process of organizing and creating content.
Serving Multiple Audiences The primary challenge MCC faces is serving multiple audiences at different engagement levels engagement. It will be challenging to find the right balance of serving first-time visitors while also providing information that’s useful for long-time community members.
The result might mean naming first-time visitors as a primary audience sometimes to the detriment of other audiences.
Cutting Content It's easy to say "there's too much text." But it's really hard to cut that text down to what's most important. When you start analyzing all of the pieces, they all seem important to someone. So one of the challenges will be making tough decisions about what content needs to go.
Integrating Technologies While a new CMS might improve the connection between the Community Builder platform and the public website, it will still be a challenge to determine what information lives in Community Builder and what information lives on the public site.
A solution might mean creating guidelines that specify the exact purpose of each technology and what it should be used for so team members don’t end up maintaining duplicate information and so community members know where to go to find the info they need. Community member training might also need to happen.
Gathering Site Content Creating and gathering site content is hard. It typically involves working through a lot of little details with a many different people. It takes someone who is willing to spend time tracking and following up so deadlines are met as well as reviewing and editing the information to make sure it has a similar voice and tone.
One of the ways we can address this challenge is to set up a clear process for gathering and reviewing content along with roles and responsibilities so there are specific owners assigned to the necessary tasks.
Supporting Site Content One of the things we’ve been hearing is that MCC would like the website to offer more interactive content. While interactive content like blogs and forums provide great opportunities for community members to connect, it takes a lot of dedicated time.
So one of the results might mean finding more time for existing team members to maintain site content or assigning tasks to new team members.
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