MCC - Web Content Strategy
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Who is MCC?
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Navigation & Structure
>
Final Concept
Concept 1 - Patty
Concept 2 - Linus
Concept 3 - Snoopy
Technology
Content Opportunities
>
Scope for New Content
Suggested Timeline
Key Distinctives
Writing
Workshop
>
Organize
Draft
Prep
Load
Maintain
Voice and Personality
Words We Use (and Don't)
Content Process
Organize - Web Content Workshop
April
Tips
Use a content matrix (see
Content Gathering
)
Create structure in Google Drive (see
Content Gathering
)
Outline your content types (see
Content Gathering
)
Next steps
Finalize your structure (update grid and Google Drive)
Figure out your tasks (writing, approving, loading, etc.)
Determine your content types
Make assignments (including matrix owner)
Set deadlines
Block off time on your schedule
Organize - Writing for the Web
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