MCC’s voice is personable. It’s not complicated or overwhelming. Instead, it’s clear, friendly, and helpful. At times, it’s inspirational without being over the top.
It’s for real people looking to engage, connect, find community, and participate in God’s work. So it’s accessible and sincere.
Engaging but not edgy
Welcoming but not pushy
Helpful but not patronizing
Focused but not rigid
Challenging but not demanding
Hopeful but not unbelievable
Practical but not boring
Inspiring but not showy
Match personality traits to the content you're writing. What trait should come through on your section or page? Do you need to be more engaging and inspirational? Is it best to be practical and helpful?
Point of View
At MCC, we use plural, first-person language (we, us). This creates a conversational feel and allows us to talk directly to our audience.
Like this: We listen for what God's doing in our neighborhood. And then we find meaningful ways to join His work.
Not this: MCC is focused on listening for what God's doing in the neighborhood.
Go through each page and make sure your content is first person and conversational (we, us, our, you your).